Gaithersburg Company Launches Innovative Natural Skin Care Product Line Made with Luxurious Shea Butter
The Revitalizing Benefits of Arbre de Vie Products Now Available Nationwide
Gaithersburg, MD, April 18, 2005. BKO Products is launching its original Arbre de Vie
product line made with pure Shea butter. The name of the brand, which signifies Tree
of Life in French, stands for the wonderful natural properties that Shea butter offers
and illustrates the many beneficial functions it has served for hundreds of years. Shea
butter offers a wealth of exceptional health and beauty benefits, and is widely
recognized in the international luxury cosmetics industry. Arbre de Vie products are unique
in that they include generous amounts of Shea butter and that it is used pure and unrefined
to retain the innate properties of the oil. BKO Products has also launched a novel concept –
offering the option to personalize the fragrance of the products by choosing from a selection
of pure essential oils (natural and gentle aromatic oils extracted from flowers and plants).
The products are now available in the United States through the new and secure Arbre de
Vie website (www.ArbreDeVieProducts.com).
The company was founded in December 2004 by two Gaithersburg mothers, Kalle Diarra, a native
of Mali and Laure Morsli, a French native. Both grew up in the Washington D.C. area, made
professional careers in development and marketing before becoming stay-at-home moms and launching
BKO Products. They had used raw Shea butter for years on themselves and on their small children
to treat dry skin and help with eczema, burns, soreness and congestion from colds. The results
were phenomenal. The pair studied the wonderful reconstructive properties of pure unrefined Shea
butter and thought of marketing these benefits to a broad audience. After a thorough research of
the industry and the formulas, they agreed the nutty scent and greasy texture of the butter could
be improved by adding complementing oils. They combined the finest natural ingredients, tested the
products and refined their proprietary formulas until they reached the perfect mix.
Arbre de Vie products are made primarily with pure high quality unrefined Shea butter. BKO Products
imports its Shea butter directly from Mali, West Africa, a country renowned internationally for the
luxurious texture and richness of its Shea butter. Other natural ingredients such as sweet almond
oil, extra virgin olive oil and cocoa butter are added to ensure the lotions and creams apply smoothly
and penetrate quickly. The products are wonderfully moisturizing, very gentle on the skin and have
received rave reviews from repeat customers. The elegant and distinctive Arbre de Vie product line
includes revitalizing body lotions, moisturizing hand and foot creams, luscious lip conditioners and
gentle face and body soaps. The lotions and soaps are available in standard fragrances – Lavender
Fresh or Spicy Flowers - or can be personalized by choosing original and fun fragrances from a wide
selection of aromatic essential oils - such as Vanilla, Rose, Lemongrass, Patchouli, Cinnamon Leaf,
Eucalyptus or Cedar Wood. The option to customize has been very well received, allowing customer to
combine their favorite natural fragrances to skin care products and make truly unique gifts.
"I have never felt compelled to write about a product before", said Soninka D. of King Farm in
Rockville MD, "but I am simply too happy with the Arbre de Vie products. The soaps and creams have
a delicate scent and a wonderful organic feel. They have worked beautifully for my children and for
myself. The results were perceptible after only one week: we had softer, smoother and visibly
healthier skins.... and gone is their eczema. Arbre de Vie products are simply a must-have!".
To date the products have been selling primarily by word of mouth. They are now available online at
www.ArbreDeVieProducts.com and prices range from
$4.95 to $18.95, while stunning gifts sets made for occasions such as Mother’s Day go for $34.95.
BKO Products plans to continue innovating its product line to include hair products, and expand salon
and natural health stores distribution.
For more information please log on to the Arbre de Vie Web Site at www.ArbreDeVieProducts.com
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